I first came up with the concept for Lend the Label in April 2016, I had just had my second baby and had an event I wanted to wear something amazing. After searching through my wardrobe trying to squeeze myself into my old dresses I had pre babies that were actually so not on trend anymore with this constantly moving fast fashion world that we live in anyway. Much to my dismay, I could no longer fit any of my designer pieces I had sitting there from a few months ago, not only were they worth nothing if I sold them but due to new priorities, two gorgeous little girls, I could no longer afford the designer pieces I loved so much!
A day later a friend suggested I scroll through a Facebook page and see if anyone was renting a dress I could hire. I had never heard of the concept and at first I was a little unsure, but then after discovering the need and desire for girls (and myself) to look glamorous, wear designer clothing, and never wear the same thing twice. Most girls would find themselves in my position, but being on a uni budget or having priorities change (Kids, House, Travel, etc) not having the budget to accommodate their dream wardrobe but also not having the time to discover new and ongoing trends.
Thats when the idea sparked in me, so that night I stayed up until the early hours of the morning working on a business plan and invited both of my parents over to pitch the idea. Both my Mum and Dad were amazed by the concept and still help me as much as possible with the business, in-fact my Mum became my Business partner and current works for LTL part time. Within a week, Lend the Label was born.
It really has been a world wind opportunity and watching LTL grow into what it has become today has been the most amazing experience, everyday I get to deal with the most amazing clients and there is nothing more I love than seeing you all dressed up in your rentals looking amazing and feeling amazing! Thats what Lend the Label is all about to me, giving our customers the ability to feel incredible by Lending the Label and Living the Lifestyle, that you may not have been able to achieve or keep with with out LTL.
Thank you to all of our amazing Customers, you are what we do this all for and we couldn't do it without you! - Bre xx
Here are a few Highlights from Lend the Labels beginning to now,
Our first Video Shoot, with the help of some amazing LTL Babes!
The very start of our collection, WOW has it grown since then!
Being on the Cover of Avenues magazine and having an article in Stuff.co.nz which you can read here; https://www.stuff.co.nz/life-style/fashion/97918827/a-young-christchurch-fashionista-hires-out-her-enviable-wardrobe
Donating to the Ronald McDonald House South Island
Launching our Sustainability Campaign
And getting some amazing photos out of it!
Being interviewed for TV
Thank you SO much for letting me enjoy my dream job every single day! A special thank you to those who have let my kids come along to meeting or show you their favourite dresses at try ons, they are my biggest motivation so I wouldn't be here with out them, so thank you!!